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Social Responsibility

Our t-shirts are designed to spread the love, and as such, we desire to be transparent about our process and let you know our commitment to quality, being ethically and socially responsible, and eco-friendly. 

We source products and fabrics from ethical brands and suppliers that comply to labor, environmental, and safety standards. 

Printing & Packaging Facilities

We print our products with care at our fulfillment centers where everyone enjoys paid time off, healthcare benefits, and a safe and friendly work environment.

Each facility has implemented corporate social responsibility initiatives, like LED lighting and recycling programs for paper, plastic, and glass. All ink waste is disposed of to meet environmental regulations.

Damaged products are donated to charitable organizations.

DTG Printing

DTG (direct-to-garment) printing is like using a regular printer, but on t-shirts. Designs are printed directly onto the garment and absorb into the fabric.

We use the DTG method for all of our t-shirts. That's because it yields quality prints, and there's almost no limit to the colors and fine detail you can use in your designs.

  • DTG inks are eco-friendly, CPSIA-compliant, non-toxic, non-hazardous, and soluble in water.
  • They're free from heavy metals, formaldehyde, and Alkylphenol Ethoxylates (APE).
  • We use Kornit series printers

Manufacturer

Our t-shirt manufacturer created Genuine ResponsibilityTM which is a social, environmental and governance program that guides how their apparel is designed, made and sold.

As said by our manufacturer:

Genuine ResponsibilityTM is embedded in the decisions we make, the actions we take and the future we envision for our Company across three central pillars: 

  • Caring for our People: A commitment to maintaining industry-leading working conditions and labour practices at each of our worldwide locations.
  • Conserving the Environment: A commitment to the development and implementation of sustainable innovative solutions that reduce the environmental impact of our operations and products throughout our entire supply chain.
  • Creating Stronger Communities: A commitment to contribute to our communities and have a positive impact by helping them become stronger and more resilient.

Beyond making great quality products, we want to positively change how apparel is made.

Our ownership of our facilities and our expertise in making the products we sell allow us to implement leading environment, social and governance (ESG) practices into every stage of the process. This allows us to improve the impacts we have on our people, their communities and the environment where we operate. 

Making Apparel BetterTM… that’s our vision!